Paid Advertising

The Benefits of PPC Advertising
for Home Service Businesses

Laser-Focused Targeting: No more generic marketing. We’ll target your ideal audience with laser precision, ensuring your ads reach people actively searching for plumbers, electricians, or whatever amazing service you offer.

Lightening-Fast Results: Unlike SEO, which takes time, PPC delivers rapid results. You can start seeing leads and bookings roll in within weeks or even days.

Measurable ROI, Crystal Clear: We believe in transparency. Our detailed reports track every click, conversion, and cost per click (CPC) so you can see exactly how your Paid Advertising campaigns perform and maximize your return on investment.

Types of Paid Search and PPC Ads

Display Ads

These are image, video, or text ads displayed on websites or apps participating in an ad network. You can target display ads based on demographics, interests, or browsing behavior.

Social Media Ads

Platforms such as Facebook, Instagram, and LinkedIn have PPC advertising options that allow you to target people based on their profiles and online activity.

E-commerce SEO

Level Up your E-commerce game! We’ve helped numerous companies optimize product pages across Shopify, WooCommerce, and Wix. Our technical SEO expertise boosts online visibility, traffic, and, ultimately, customer purchases.

Shopping Ads

These product-focused ads include images, titles, and pricing displayed on search engines and shopping platforms like Google Shopping.

Retargeting Ads

These ads target people who had a previous interaction with your website or app, reminding them of your brand and potentially enticing them to convert.

Paid Advertising

Level up your sales! We handle paid ad setup and maintenance across Amazon Ads, PPC (Google Ads), Google Merchant Center, Bing Ads, and other platforms. Our team delivers impactful results, maximizing your return on investment.

Local Service Ads

Stop wasting money on unqualified leads! Level Up your local marketing with Google Local Service Ads or LSAs. You only pay for real leads with ready-to-convert customers. Our experts handle everything, from setup to ongoing optimization of your LSA ads. Focus on closing deals while Level Up fuels your lead generation.

How Does Paid Advertising Work?

PPC advertising operates on an easy yet strong principle. Targeted ads are displayed on search engines and social media platforms when users search for keywords relevant to your services. For instance, a plumber might use keywords like “emergency leak repair” or “drain cleaning services” in their PPC campaign. Critically, you only incur a cost when a user clicks on your ad, driving high-intent traffic directly to your website or landing page. This ensures your marketing budget gets efficiently utilized.

The benefits of a PPC agency for home service businesses are numerous:

Laser-Focused Targeting: PPC allows you to precisely target the ideal audience that you want to be based on several factors, including demographics, location, and online behavior. This eliminates wasted ad spend and pushes your message in front of the most likely to convert into paying customers.

Measurable ROI and Campaign Optimization: PPC campaigns provide a wealth of data through detailed reports. These reports track key metrics such as clicks, conversions, and cost per click (CPC). Analyzing PPC data helps you optimize your campaigns for maximum return on investment (ROI). PPC empowers you to make data-driven decisions and continuously refine your strategy for optimal performance.

Multi-Channel Approach: Effective PPC campaigns leverage a variety of ad formats.

Where do PPC ads appear?
This includes search ads (prominently displayed on search engine results pages), display ads (visually engaging banners across the web), social media ads (targeted outreach on Facebook, Instagram, and other platforms), and video ads (short, impactful videos showcasing your expertise). This multifaceted approach increases brand awareness and amplifies your lead generation efforts.

How Does Paid Search
Compare to Organic?

Paid Search vs Organic Search:
Understanding the Powerhouse Duo

PPC agency advertising and SEO (search engine optimization) are crucial in driving online visibility and website traffic for your home service business. However, they achieve this goal through distinct approaches.

Similarities: Working Towards a Common Goal

PPC agency advertising and SEO (search engine optimization) are crucial in driving online visibility and PPC and SEO share a fundamental objective: to get your home service business noticed online and attract potential customers to your website. Implementing these strategies increases the chance that users searching for your services will encounter your business.

Key Differences: Choosing the Right Tool for the Job

While PPC and SEO share a common goal, they differ significantly in terms of speed, targeting capabilities, cost, and ongoing maintenance:

Speed of Results

PPC offers a significant advantage in terms of speed. Your targeted ads can appear at the top of search engine results pages (SERPs) within days or even hours of launching your campaign. SEO, on the other hand, is a long-term game. Consistent effort and content creation are required to achieve high organic rankings, which can take months or even years.

Targeting Capabilities

PPC allows for highly targeted advertising. You can define specific demographics, locations, and even online behaviors to ensure your ads reach users actively searching for the home service solutions you offer. SEO, however, focuses on attracting organic traffic through relevant content and keyword optimization. While you can target specific keywords, the audience reach is broader and less precise.

Cost

 PPC involves ongoing costs. You pay each time someone clicks on your ad, with the cost per click (CPC) varying depending on the competition for your selected keywords. SEO, on the other hand, is a more cost-effective strategy in the long run. While there may be initial website development and optimization costs, SEO requires minimal ongoing investment once implemented effectively.

Complementary Strategies:
PPC Agency and SEO Company?

Don’t think of PPC and SEO as rivals – they are powerful allies! Here’s why

PPC can jumpstart your lead generation while SEO builds momentum. Leverage PPC to capture immediate traffic and leads while your SEO efforts mature.

A comprehensive strategy strengthens your online presence. Combining PPC’s targeted reach with SEO’s long-term organic growth creates a dominant online presence for your home service business, attracting a wider audience and maximizing lead generation.

SEO provides valuable data for PPC campaigns. Keyword research conducted for SEO can inform your PPC strategy, ensuring your ads target the most relevant search terms.

The Google Ads Auction System
A Battle for Visibility

Behind the scenes of every Google search lies a dynamic auction system. When someone searches for a term, like “emergency plumber,” Google Ads conducts a real-time auction to determine which ads will be displayed. Several factors influence your ad’s ranking in this auction:

Bid Amount

This is the maximum you agree to pay each time someone clicks your ad. While a higher bid can increase your ad’s visibility, there’s a strategic balance to consider. Level Up will help you determine optimal bids based on your budget and campaign goals.

Ad Relevance

Google prioritizes ads that are highly relevant to the user’s search query. This means your ad copy and targeted keywords need to reflect the services you offer directly. Level Up excels at crafting relevant ads that resonate with your ideal audience.

Landing Page Quality

 The user experience after clicking your ad is crucial. Google factors in the quality and relevance of your landing page when determining ad rank. Level Up ensures your landing pages are optimized for conversions, transforming clicks into leads and bookings.

Keyword Research:

The Cornerstone of Effective PPC Campaigns

The hallmark of any successful PPC campaign is in-depth keyword research. We don’t just target generic terms like “plumber.” Our team conducts meticulous research to identify specific long-tail keywords with high conversion intent. Imagine targeting “emergency plumber near me + [your zip code].” These highly specific keywords connect you with future customers that are actively looking for your company’s services in your local area.

Crafting Compelling
PPC Ads that Convert

An effective PPC ad is like a captivating mini-billboard, grabbing attention and driving action. Level Up will create compelling PPC ads specifically tailored to your home service business. Here’s what you can expect:

Clear and Concise Headlines

We craft clear, attention-grabbing headlines that instantly communicate the value you offer. Think “24/7 Emergency Plumbing Services,” “Fast & Reliable Electricians,” or “PPC Agency Near Me.”

Persuasive Descriptions

The ad description is your opportunity to shine. We’ll use persuasive language to highlight your unique selling points and benefits. For example, “We don’t just fix leaks; we provide peace of mind.”

Strong Calls to Action (CTAs)

 Strong Calls to Action (CTAs): Tell potential customers what to do next! We’ll incorporate clear CTAs like “Book Now!” or “Get a Free Quote,” prompting users to take the desired action.

Ad Extensions for Enhanced Visibility

Level Up leverages ad extensions to showcase additional information that boosts your ad’s visibility and user trust. This can include phone numbers, location details, and even glowing customer reviews.

By mastering these elements, we craft high-performing PPC agency ads that will grab a potential customer’s attention and convert clicks into valuable leads for your home service business.

Landing Pages & Conversion Optimization:

The Powerhouse Behind PPC Success

Your PPC campaigns can drive high-intent traffic, but where do those clicks lead? Landing pages are the unsung heroes of PPC, dedicated web pages specifically designed to capture leads or convert visitors from your PPC ads. These targeted landing pages play a crucial role in maximizing your return on investment (ROI) by transforming clicks into bookings or qualified leads for your home service business.

What Does a Good Landing Page
That Will Convert Leads Look Like?

Effective landing pages don’t happen by chance. Here are the key features that make them conversion powerhouses:

Clear Value Proposition

Visitors should understand the value you offer within seconds of landing. We’ll craft compelling headlines that highlight the benefits of your services. Think “Fast & Reliable Emergency Plumbing Services” or “Don’t Let Electrical Issues Disrupt Your Day—Call Us Now!”

Strong Visuals

High-quality visuals like images and videos can significantly enhance your landing page’s impact. They showcase your expertise, build trust, and keep visitors engaged.

User-Friendly Forms

 Don’t let clunky forms become a conversion roadblock. We’ll design user-friendly forms that make it simple for customers to request a service quote or book an appointment. Minimizing form fields and offering clear instructions are key.

Compelling Call to Action (CTA)

Tell visitors what to do next! A strong CTA like “Book Now!” or “Get a Free Quote Today!” prompts them to take the desired action and convert it into leads.

Cost per Click

Cost Per Click (CPC):
Demystifying the Price of PPC Success

Ever wondered how much it costs when someone clicks on your PPC ad? Understanding cost per click (CPC) is crucial for optimizing your PPC campaigns and maximizing your return on investment (ROI) for your home service business.

A/B Testing:
Continuous Improvement

The best landing pages are never a finished product. A/B testing allows a PPC agency to test several different landing page versions and their elements, such as headlines, CTAs, and visuals. By analyzing which variations resonate best with your target audience, we can continuously optimize your landing pages for maximum conversions. This data-driven approach ensures you get the most out of your PPC investment.

What is Cost per Click –
CPC and Why Does it Matter?

In simple terms, CPC refers to the amount you pay each time someone clicks on your PPC ad. It’s a fundamental metric in PPC advertising, directly impacting your budget and campaign performance. By understanding CPC and the factors that influence it, you can make informed decisions to get the most out of your PPC investment.

How is Cost Per Click Calculated?

Several factors contribute to the cost of your PPC ads:

Industry Competitiveness

The more competitive your industry, the higher the potential CPC. For example, a “plumber” keyword in a major city might have a higher CPC than an “electrician” keyword would in a smaller town.

Keyword Relevance

Highly relevant keywords with high search volume are more expensive. Think “emergency AC repair near me” versus just “AC repair.” Our in-depth keyword research ensures you target the right keywords for your home service business, balancing cost-effectiveness with conversion potential.

Ad Quality Score

Google Ads rewards high-quality, relevant ads with lower CPCs. This score considers factors like your ad’s click-through rate (CTR) and how well your ad matches the user’s search query. Level Up crafts compelling and relevant ads that resonate with your target audience, potentially lowering your CPC.

Geographic Location

Costs can also differ depending on your target location. Generally, advertising in densely populated areas can have a higher CPC than in rural locations.

Optimizing Your CPC
for Peak Performance

While there’s no one-size-fits-all formula for calculating CPC, understanding the influencing factors gives you all the tools you need to make data-driven decisions and optimize your campaigns for better performance. Here’s how Level Up approaches CPC optimization:

Strategic Bidding

We don’t just blindly chase the lowest CPC. Our team will develop a bidding strategy considering your budget, target audience, and desired return on investment.

Keyword Research & Targeting

By targeting the right keywords with strong conversion intent, we ensure your ads reach qualified leads, potentially lowering your overall cost per lead.

Ad Quality Score Improvement

We focus on crafting ads that are compelling, relevant, and resonate with your target audience. A high-quality ad score can lower costs per click and increase your ad visibility.

By implementing these strategies, we strive to ensure you’re reaching the right audience at the most cost-effective rate, maximizing the return on your PPC agency investment for your home service business.

Your Trusted PPC Agency

At Level Up, we don’t just launch PPC campaigns – we become invested partners in your home service business’s success. Our comprehensive PPC management services encompass everything you need to achieve optimal results and maximize your return on investment (ROI).

Leveraging Expertise and Advanced Technology

Our team of PPC specialists is passionate about driving results. We combine in-depth industry knowledge with cutting-edge PPC strategies to create powerful campaigns tailored to your needs.

A Commitment to
Continuous Improvement

PPC is a dynamic landscape, and successful campaigns require ongoing optimization. Our team constantly analyzes campaign performance data to identify areas for improvement. Based on these insights, we may adjust bids, refine your keyword strategy, or tweak ad copy. This ensures your campaigns remain competitive and continue to deliver exceptional results.
Ready to see PPC success in action? During your consultation, we can show PPC ads examples of successful PPC campaigns we’ve run for other home service businesses. This will give you a firsthand look at the transformative power of effective PPC agency advertising.

From Frustration to First Page

How We Solve Your
Home Service Headaches

Running a home service business is tough. You juggle estimates, jobs, and a team of employees while struggling to attract the right customers and grow your business. Sound familiar? Stop the frustration and watch your phone ring with qualified leads. Level Up is your one-stop solution for conquering the online lead generation battle.

Our secret weapon? Pay per click (PPC) advertising, mastered. We don’t just dabble – we’re PPC pros, wielding this powerful tool to target ideal customers actively searching for your services. Imagine this: a homeowner types “emergency plumber near me,” and your business pops right up. That’s the Level Up advantage.

But wait, there’s more! We understand the home service industry. From plumbers to electricians, we know your audience and the online channels that resonate. Gone are the days of generic marketing that wastes your hard-earned dollars. Level Up delivers laser-focused campaigns that reach the people who need your expertise right when they need it most.
Transparency is our middle name. Forget confusing reports and feeling left in the dark. We provide clear, actionable data that track your campaign’s performance and ROI in real time. You’ll see exactly what’s working and not, empowering you to make data-driven decisions alongside our expert guidance.

Our ultimate goal? Your success. We don’t measure success by clicks – we measure it by qualified leads that turn into bookings and booming business. Ready to add more trucks to your business? Level Up is your partner in growth, dedicated to maximizing your return on investment and eliminating the lead generation headache for good.

Ready to watch your business flourish online? Contact Level Up today for a free PPC consultation. Let’s craft a customized strategy to generate a flood of high-quality leads and transform your home service business into a lead generation machine.